The Importance of AMP Pages

You could have heard of the time period “AMP” just lately, as this venture is revolutionizing cell web sites in an unbelievable manner. It is essential for digital entrepreneurs and web site house owners to realize data about this venture and be capable of implement it into their consumer’s initiatives and even initiatives of their very own.

What Is It?

AMP, which stands for Accelerated Mobile Pages, is a venture created by Google to speed up the method of viewing web sites by its search engine. Have you ever come throughout a sluggish web site that takes a very long time to load, has a messy design, or a complicated structure? AMP solves this problem, making these pages not solely load in a short time however be organized with a easy design. Generally, this ends in an especially nice consumer expertise for any customer to your web site who needs to navigate and browse your content material rapidly with minimal distractions.

How Does it Work?

AMP works by pages which are coded with an AMP-style construction, which turns into a lot lighter than the unique construction. Here, the time period “lighter” refers to the concept not as many components are allowed inside AMP pages, CSS it’s solely allowed straight on the HTML, and JS isn’t allowed in any respect.

The important perform of the AMP venture is to prioritize pace and readability. AMP pages are arrange with lazy loading for pictures, that means that the photographs inside the web page will probably be proven upon scroll solely. Also, AMP pages are closely cached to indicate the content material as quick as doable.

Why Is It Important?

If you wish to appeal to and interact extra guests to your web site, pace in your web site is essential. Most guests will instantly depart if the positioning takes greater than 3 seconds to load, which is why AMP is a key implementation. If you will have quick web site pace, plus partaking content material, your SERP (Search Engine Result Pages) will improve because of the low bounce fee that you could be obtain.

In different phrases, you probably have a really fascinating content material that individuals are in search of and excited about studying whereas having nice pace, your rating in search outcomes will possible improve!

Getting AMP Installed

Now that you’re extra conversant in AMP, and intrigued on how one can implement it onto your web site, I’m going to elucidate the simple means of “AMP-lifying” your web site(s).


For WordPress, there’s a plugin to AMP your web site in a matter of minutes. The plugin I closely suggest known as AMP for WordPress, and it lets you simply arrange an entire AMP web site in just some minutes.

Once you will have put in the plugin, and also you get the primary view of it, you might wish to focus most of your consideration on the 2 important tabs: Settings and Design.

In the Settings tab, it is possible for you to to see the big range of choices that you’ve got. All of the choices are straightforward to govern and the capabilities of what every of the choices can accomplish are in depth. Focusing on the extra necessary (and extra generally used) settings, we’ll check out the General, search engine optimisation, Analytics & Notice Bar.

With the final setting of this plugin, you might arrange your model brand, its sizing, and extra importantly, resolve which pages or submit varieties you wish to make AMP pages.

The search engine optimisation setting on this plugin primarily means that you can replace the search engine optimisation Metadata and implement the entire content material from any search engine optimisation plugin that you’re at the moment utilizing in your web site.

The Analytics setting will allow you to so as to add your analytic monitoring ID in addition to every other analytic suppliers, corresponding to Facebook, Segment, and plenty of extra.

Lastly, with the Notice Bar (and the up to date GDPR regulation), you will need to inform your guests about any coverage that you’ve got. This setting means that you can simply show a discover bar with a hyperlink.

After implementing all these settings, your web site is able to be AMP; nevertheless, your web site fashion could not correlate to the identical fashion of your branding. This is why this plugin gives the Design tab characteristic.

Within the Design tab, you’ll be able to customise the AMP extensively. Some supplied design customizations embrace choosing totally different templates (Frees & Paid), customizing colours, deciding what’s it proven within the header and footer, and selecting which social media icons you wish to present. The choices that include the plugin are all extremely customizable, however if you’re in search of a deep customization on your AMP pages, you possibly can check out this Starter Theme, which comes with directions on the best way to construct your AMP structure from scratch.


For Shopify, I’ve been utilizing the app referred to as AMP by Shop Sheriff,  which is equally as straightforward to make use of as AMP for WordPress. The app gives a full dashboard to customise the settings and structure on your AMP pages.

This highly effective dashboard does an important job at preserving issues straightforward! It may be very customizable and simple to navigate. The app lets you customise the look of the pages and add analytics, amongst many different issues. There are some limitations in sure settings, which may be unlocked when upgrading from the free plan.


If you wish to allow AMP for a non-CMS web site, you will have to implement AMP manually by following the official information. It isn’t as straightforward as utilizing a plugin (as defined earlier with WordPress and Shopify), however it’s doable. Although it could be extra time consuming and troublesome to implement, it could be extra customizable than utilizing a plugin.


AMP and its highly effective framework appear to turning into a should for web sites. The capacity to load your web site pages quicker than ever can simply appeal to extra customers, and when you strategically make the most of this device, you possibly can simply improve your web site rankings inside search engine optimisation. It is essential to make use of this device not solely as a result of it creates extra engagement, however as a result of it is usually very simple to put in inside widespread CMS websites, corresponding to WordPress, Shopify, and even hardcoded guides with their official documentation.

Don’t lose extra time, get your web site AMP-lified with us at the moment!

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